UrbanPiper  loyalty can majorly be categorized into 3 events:

  1. Points accumulation
  2. Redemption - cashback, freebies, discounts, etc
  3. Coupons/promotions

POINTS ACCUMULATION:


1. Absolute purchase amount - The points accumulation ratio to the purchase amount is constant

(e.g: 1 point on every Rs.100 purchase).


2. Differential purchase amount - The points accumulation can vary depending upon the purchase amount.

(e.g: 1 point on every Rs.100 purchase, 4 points for Rs.200 purchase, 8 points on every Rs.300 purchase, etc).


3. Tier-based - If a customer in,

Silver slab (Rs.0-Rs.5000), 1 Point for every Rs.100 purchase.

Gold Slab (Rs.5001-Rs.15000), 2 Points for every Rs.100 purchase.

Platinum Slab (Rs.15001-Rs.25000), 5 Points for every Rs.100 purchase.

(e.g: silver, gold, platinum membership based on the amount spent in a year).


4. Capability to give points on certain SKU items only 

Beverage Items - 1 point per quantity purchase.

Snacks Items - 2 points per quantity purchase, etc.

5. Points on Feedback - Giving away the points to a user on Feedback submission.


REDEMPTION:


There can be many criteria based on which rewards can be given to a user:—


1. Rewards based on points (e.g: 20 points = free veg puff, 30 points = 30% discount)

2. Rewards on the number of visits (e.g: 10th visit = freebie etc).


Different types of redemptions include:


1. Cashback: the points accumulated by a user can be redeemed as cash back at the PoS (secured OTP mode).


2. Freebie: these can be redeemed via mobile app, web interfaces. The user walk-in to the restaurant with the "redemption code" at the PoS and claims the freebie.


3. % discounts: these can be redeemed via mobile app, web interfaces. The user walk-in to the restaurant with the "redemption code" at the PoS and claims the percent discount.


4. Cash discount: these can be redeemed via mobile app, web interfaces The user walk-in to the restaurant with the "redemption code" at the PoS and claims the cash discount.


COUPONS / PROMOTIONS:


Apart from "purchase amount → reward points → redemption", a merchant can also run campaigns/promotions.


Different ways of doing this are listed below:


1. Coupons can be created in such a way that a customer can either earn points or cash (wallet) after applying the

coupon in the mobile/web/walk-in.


2. Coupons for ordering: coupons (generic/unique codes) for % discounts/cash discounts on ordering.


3. Offline coupons: synergic partnership tie-ups and floating generic/unique codes to the customers for ordering/points accumulation/wallet cash.


4. Coupons on signup: cash discounts/% discounts, etc on ordering/points accumulation/wallet cash.


5. One--time/multi-usable, customer-specific, location-specific coupons with min/max limits on redemption amount, etc.