UrbanPiper loyalty can majorly be categorized into 3 events:
- Points accumulation
- Redemption - cashback, freebies, discounts, etc
1. Absolute purchase amount - The points accumulation ratio to the purchase amount is constant
(e.g: 1 point on every Rs.100 purchase).
2. Differential purchase amount - The points accumulation can vary depending upon the purchase amount.
(e.g: 1 point on every Rs.100 purchase, 4 points for Rs.200 purchase, 8 points on every Rs.300 purchase, etc).
3. Tier-based - If a customer in,
Silver slab (Rs.0-Rs.5000), 1 Point for every Rs.100 purchase.
Gold Slab (Rs.5001-Rs.15000), 2 Points for every Rs.100 purchase.
Platinum Slab (Rs.15001-Rs.25000), 5 Points for every Rs.100 purchase.
(e.g: silver, gold, platinum membership based on the amount spent in a year).
4. Capability to give points on certain SKU items only
Beverage Items - 1 point per quantity purchase.
Snacks Items - 2 points per quantity purchase, etc.
5. Points on Feedback - Giving away the points to a user on Feedback submission.
There can be many criteria based on which rewards can be given to a user:—
1. Rewards based on points (e.g: 20 points = free veg puff, 30 points = 30% discount)
2. Rewards on the number of visits (e.g: 10th visit = freebie etc).
Different types of redemptions include:
1. Cashback: the points accumulated by a user can be redeemed as cash back at the PoS (secured OTP mode).
2. Freebie: these can be redeemed via mobile app, web interfaces. The user walk-in to the restaurant with the "redemption code" at the PoS and claims the freebie.
3. % discounts: these can be redeemed via mobile app, web interfaces. The user walk-in to the restaurant with the "redemption code" at the PoS and claims the percent discount.
4. Cash discount: these can be redeemed via mobile app, web interfaces The user walk-in to the restaurant with the "redemption code" at the PoS and claims the cash discount.
COUPONS / PROMOTIONS:
Apart from "purchase amount → reward points → redemption", a merchant can also run campaigns/promotions.
Different ways of doing this are listed below:
1. Coupons can be created in such a way that a customer can either earn points or cash (wallet) after applying the
coupon in the mobile/web/walk-in.
2. Coupons for ordering: coupons (generic/unique codes) for % discounts/cash discounts on ordering.
3. Offline coupons: synergic partnership tie-ups and floating generic/unique codes to the customers for ordering/points accumulation/wallet cash.
4. Coupons on signup: cash discounts/% discounts, etc on ordering/points accumulation/wallet cash.
5. One--time/multi-usable, customer-specific, location-specific coupons with min/max limits on redemption amount, etc.