Upon logging-in to Atlas, the first screen that loads up is the dashboard. The dashboard gives a clear overview of the entire business. 


It is primarily divided into two views: 

  1. Online Ordering 
  2. Loyalty (or In-store)


Clicking on the dropdown at the top-right of the screen, allows you to toggle between the two views.




Online Ordering View


The focus of this view is to provide an insight into the most important data-points for an online business.


The information contained in this view helps you to gauge the health of your online business across different ordering channels and the performance of key performance indicators for your business as a whole.


An important area of improvement with Atlas has been to fulfill the need to get your vital business metrics available in real-time. All the data across thousands of transactions, multiple channels, different stores, cities, etc — in a matter of seconds.


The Online Ordering view is divided into 2 major sections: 

  1. Quick Stats
  2. Top performing


> Quick Stats


This section covers the most important business topics for online ordering, like — Sales, Orders, Average order value & New user acquisition. 


Simply clicking on the business topic will start displaying its channel-wise breakup & trends. 


It is further possible to analyze channel-wise trends by clicking the respective tile.

> Top performing metrics


This section helps in building an understanding of things that are working best for the whole business. Key metrics covered here are: Items, Stores, Coupons, Categories & Cities.



Loyalty (In-store) View


To complete the perspective into a business's health, offline (in-store) metrics are just as important, if not more. Keeping this in mind, the dashboard's Loyalty View highlights the key takeaways for the real-world scope of the business.


Similar to the online ordering view, this view also has two sections: 

  1. Quick Stats 
  2. Top Performing 


> Quick Stats


This section covers the most important business topics for in-store purchases, like — Revenue, Purchases, Average order value & New user acquisition.

 

> Top performing metrics


This section helps in building an understanding of things that are working best for the business in their physical stores. Key business metrics covered here are Item-wise, Store-wise, and City-wise performance.